World Premiere in July 2016 at Seattle’s ACT Theatre

It’s the Fall of 1964. Bloody turmoil over Civil Rights is spilling onto the streets. A fearful ideology is growing from the conservative right. The threat of nuclear war is palpable. And a little skirmish in the far-off nation of Vietnam just won’t go away. With a Presidential election looming, a group of advertising men working for Lyndon Johnson unleash the most devastating political commercial ever conceived, the “Daisy ad”. Based on true events, Daisy explores the moment in television history that launched the age of negative advertising, and forever changed how we elect our leaders. War was the objective. Peace was the bait. Everyone got duped.

The 1964 U.S. Presidential election between Democratic incumbent Lyndon Johnson and Republican rival Barry Goldwater produced one of the largest electoral landslides of the modern era. Many believe it was the direct and calculated result of a devastating television advertising campaign, which included the most famous political commercial of all time: “Peace, Little Girl – Daisy”

The famous "Daisy Girl" from the 1964 ad.

The famous “Daisy Girl” from the 1964 ad.

Daisy is the newest play by HHG Theatre artistic director Sean Devine (Re:Union, Except in the Unlikely Event of War), and marks the final installment in a trilogy of political plays that take their inspiration from political events of the mid-1960s.


Daisy  will get its world premiere in Seattle n July 2016, directed by John Langs (Re:Union) and produced by ACT Theatre with support from with Horseshoes & Hand Grenades. Daisy received a Sloan Commission from New York City’s Ensemble Studio Theatre, was workshopped with Toronto’s Studio 180 Theatre, and will get a pre-production workshop as part of the prestigious Icicle Creek New Play Festival.


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